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Guwahati: The Guwahati Municipal Corporation (GMC) on Friday issued a notice to advertising agencies asking them to remove hoardings of products related to intoxicating substances from city roads under its jurisdiction by February 12.
However, the corporation is still in a dilemma over the display of surrogate advertisements — a substitute advertisement for the goods which cannot be directly advertised due to prohibition — and on whether the notice will be applicable to those or not, GMC sources said.
The notice reads, “It is a general information to all advertising agencies/firms under Guwahati Municipal Corporation that this office has prohibited the display of advertisements related to pan masala, gutka, tobacco, alcohol and any other intoxicating and narcotics substances within the jurisdiction of GMC.”
An official of the GMC on Saturday said, “In the interest of public service, the GMC has decided to remove the hoardings of advertisements of intoxicating and narcotics substances to discourage people from using them. The agencies that have put up such hoardings are directed to remove them by February 12, and if they do not do so within the given period, GMC will remove those.”
However, there are some advertisements that directly do not endorse the intoxicating substance, but the products sold in the markets are harmful for consumers. “Whether those products will come under the purview of the notice is still being discussed with the officials of GMC. The advertisement agencies have not shown any resistance to the orders and agreed to remove the hoardings within the period,” the official said.
Earlier in January, the GMC laid down several rules for advertising agencies to install hoardings.
As per the revised rules, the agencies must have a valid trade licence, must produce a structural safety certificate procured from any certified engineer, and no-objection certificate from building owner APDCL (if electric connection is present), road-owning agencies like PWD, NHAI, city DCP (traffic) to obtain permission to put up the hoardings.
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However, the corporation is still in a dilemma over the display of surrogate advertisements — a substitute advertisement for the goods which cannot be directly advertised due to prohibition — and on whether the notice will be applicable to those or not, GMC sources said.
The notice reads, “It is a general information to all advertising agencies/firms under Guwahati Municipal Corporation that this office has prohibited the display of advertisements related to pan masala, gutka, tobacco, alcohol and any other intoxicating and narcotics substances within the jurisdiction of GMC.”
An official of the GMC on Saturday said, “In the interest of public service, the GMC has decided to remove the hoardings of advertisements of intoxicating and narcotics substances to discourage people from using them. The agencies that have put up such hoardings are directed to remove them by February 12, and if they do not do so within the given period, GMC will remove those.”
However, there are some advertisements that directly do not endorse the intoxicating substance, but the products sold in the markets are harmful for consumers. “Whether those products will come under the purview of the notice is still being discussed with the officials of GMC. The advertisement agencies have not shown any resistance to the orders and agreed to remove the hoardings within the period,” the official said.
Earlier in January, the GMC laid down several rules for advertising agencies to install hoardings.
As per the revised rules, the agencies must have a valid trade licence, must produce a structural safety certificate procured from any certified engineer, and no-objection certificate from building owner APDCL (if electric connection is present), road-owning agencies like PWD, NHAI, city DCP (traffic) to obtain permission to put up the hoardings.
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