Tag: Marketing
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AI ramping up risk of promotional ploys on April Fools’ Day, experts warn – National | Globalnews.ca
[ad_1] Rebranding as “Voltswagen.” Shutting down Trader Joe’s. Emailing confirmation of a $750 food delivery. The range of April Fools’ Day marketing pranks gone awry is as varied as their reception. Met with everything from smiles and social media shares to confusion, derision or even fury and falling stocks, the puckish promotional tactic represents a…
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Partner Content | Why Your Business Needs A Crisis Management Plan: Safeguarding Your Brand’s Future
[ad_1] Recognizing the significance of preparedness, this article delves into the necessity of having a crisis management plan to protect and future-proof your brand. It’s not just about averting potential disasters; it’s about strategically navigating through them to maintain trust and integrity with your audience. The article aims to unfold the layers of crisis management,…
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Joker 2 logo revealed… And it’s grammatically all wrong
[ad_1] Time for a rant. And a nitpick. The new Joker logo is out for the upcoming film released in October. And it’s supposed to be ‘Joker: Folie À Deux’, not ‘Joker: Folie Á Deux’… ADVERTISEMENT The Finns have a great word for it: pilkunnussija. It translates to commafucker, ie: someone with a particular, some…
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Blue Monday: How a travel agency’s PR stunt continues to sell holidays
[ad_1] Each time Blue Monday comes around, travel agencies seize the opportunity to market escapist holiday deals to beach destinations or cruises to sunnier climes. ADVERTISEMENT The third Monday of January has become known as ‘Blue Monday’, the day of the year people are supposed to feel most depressed. But it was not a medical…
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Growclass’ Sarah Stockdale on the new rules of marketing
[ad_1] In an era of noise, brands need to whisper. Sarah Stockdale, the founder of growth marketing program Growclass, believes the era of lazy marketing is now over, signalling a fundamental shift in how brands engage with their customers. Today’s customers aren’t congregating in the same digital spaces, Stockdale pointed out in a sit-down…
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Opinion | Elizabeth Warren Has an ObamaCare Epiphany
[ad_1] It took 13 years, but Elizabeth Warren is at long last acknowledging that ObamaCare has increased healthcare prices and industry consolidation. Who would have believed it? Government price controls and profit caps have resulted in unintended consequences. The Massachusetts Senator and Republican Sen. Mike Braun of Indiana this week wrote a letter to the…
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Opinion | Will Trump Be Indicted Into Office?
[ad_1] ‘The people call Donald J. Trump.” So began Monday’s episode of the Democratic Party’s favorite legal drama, as Mr. Trump took the witness stand in Manhattan court. The judge in this civil case has already ruled that Mr. Trump’s business empire gave inflated asset numbers to lenders, including by almost tripling the square footage…